Prepared for Aligned · by Stray Cat Digital

A phased rebrand
for Alignment Engine.

Aligned (formerly) becomes Alignment Engine. Brand first, then a landing page, then the full website — followed by CRM, hosting, and an ongoing growth engine that starts when you're ready.

Phase 1 · 6 weeks
Rebrand + landing page
Starts July 6, 2026
Phase 2 · 6 weeks
Full website + collateral + CRM
Follows Phase 1
Ongoing
A la carte, then monthly
Retainer by Jan 1, 2027
The rebrand

Aligned is becoming Alignment Engine.

The new name reframes the company from a hardware supplier into a system: the engine that aligns compute, software, and operations behind every serious AI workload. The rebrand is the foundation everything else rests on — logo, brand guide, voice, and visual system come first, so that every touchpoint after it (site, collateral, video, ads, CRM) launches on one coherent identity.

What we deliver

  • Naming lockup, primary & secondary logos, favicon system
  • Brand guide: color, typography, voice, usage rules
  • Core visual system: photography direction, iconography, motion
  • Templates: pitch deck, one-pager, social, email signature

August milestone

  • Public brand reveal — coordinated rollout across web, social, and press
  • Video 1 — the new data center project
  • Video 2 — Alignment Engine: who we are, what we do
Phase 1 · 6 weeks · starts July 6, 2026

Rebrand + a simple landing page.

Phase 1 gets the new identity into the world quickly. In parallel with the branding work, we ship a focused single-page site — new logo, new voice, a clear pitch, and one call to action — so nothing is living on the old brand while the full rebuild is in flight.

Branding new

  • Discovery + positioning workshop
  • Logo, wordmark, and full brand system
  • Brand guide document (PDF + web)
  • Voice & messaging framework

Simple landing page

  • One page, new brand, mobile-first
  • Positioning, proof bar, primary CTA
  • Basic SEO + analytics + form capture
  • Hosted on Stray Cat infrastructure (invoicing begins Phase 2)
W1
Discovery
W2
Concepts
W3
Refine
W4
Guide
W5
Landing page
W6
Reveal prep
Selected package

Growth Brand

$2,495

Everything you need to launch the new identity consistently across print and digital.

Foundation
  • Brand discovery questionnaire
  • 3 custom logo concepts
  • 3 revision rounds on selected concept
  • Primary logo
  • Secondary logo
  • Icon / mark
  • Color palette
  • Typography system
  • Mini brand guide
  • Print & digital logo files
  • Apparel design
Growth add-ons
  • Business card design
  • Rack card or flyer design
  • Social media launch kit
  • Expanded brand guide
  • Logo usage rules
  • Color formulas
  • Brand do's & don'ts

Additional revision rounds available at $150 each if needed.

August 2026

Brand reveal + two produced videos.

A single-moment launch: the new brand goes live, and two produced films go out with it — one telling the story of the new data center project, one introducing Alignment Engine as a company. Both are shot, edited, and versioned for web, social, and sales use.

Video 1

The new data center project

A cinematic overview of the build — scope, scale, and what it means for customers. Doubles as a recruiting and investor asset.

Video 2

Alignment Engine — who we are

The identity film: the rebrand story, the leadership voices, and what "alignment" means as a product promise.

Phase 2 · 6 weeks · follows Phase 1

Full website, collateral, and CRM.

With brand and landing page live, Phase 2 builds the full site and rolls out branded collateral across the business. Connectly CRM stands up in the same window, and monthly hosting + CRM invoicing begins.

Full website build

  • Home, Solutions (Training / Inference / HPC / Sovereign)
  • Hardware, Customers, Resources, Company, Contact
  • Technical SEO + Core Web Vitals baseline
  • GA4, Insight Tag, server-side conversion capture

Branding collateral

  • Business system (cards, letterhead, decks)
  • Sales one-pagers and pitch templates
  • Social & email templates
  • Event / booth graphics on request

Connectly CRM

  • Workspace, pipelines, funnels, sequences, reports
  • Web-form + email + LinkedIn form-fill capture
  • Setup billed at start of Phase 2
  • Hosting + CRM monthly begins Phase 2
Ongoing growth

A la carte now. Monthly by Jan 1, 2027.

Content, SEO, LinkedIn, thought leadership, retargeting, and lead gen are available a la carte during Phase 1 and Phase 2 — pull them in when a launch, event, or campaign needs them. A bundled monthly retainer is anticipated to start on or before January 1, 2027.

A la carte menu

  • Content & SEO — pillar pages, blog cadence, on-page pass
  • LinkedIn rebuild + exec thought leadership
  • Employee advocacy program
  • Retargeting (LinkedIn / Meta / Google)
  • Account-based lead gen campaigns
  • Photography, additional video, event support

Monthly retainer (from Jan 1, 2027)

  • Website hosting, maintenance, security, backups
  • Email deliverability (SPF/DKIM/DMARC monitoring)
  • Weekly content + 3 LinkedIn posts + exec ghostwriting
  • Always-on retargeting + one lead gen campaign
  • Connectly platform + pipeline hygiene
  • Monthly strategy review with a senior strategist
Investment

Phased pricing that matches phased delivery.

Phase 1 covers branding and the landing page as one fixed upfront. Phase 2 covers the full website plus CRM setup, with hosting + CRM monthly billing starting at Phase 2 kickoff. Ongoing services are a la carte until the monthly retainer starts on/before Jan 1, 2027.

Phase 1 · upfront

Branding + landing page

Growth Brand package
Logo system + brand guide + print & social launch kit
$2,495
Simple landing page
One page on new brand
Included
in Phase 1
See Phase 1 for the full Growth Brand inclusions. Additional revision rounds: $150 each.
Phase 2 · upfront + monthly starts

Full website + CRM

Full website build + collateral
From V1 scope
$28k
Connectly CRM setup
Base implementation + data migration
$3,200
Hosting + Connectly monthly
Begins at Phase 2 kickoff
$249/mo
+ hosting
Ongoing

A la carte, then monthly retainer

Individual services can be added a la carte at any time (scoped per engagement). The bundled monthly retainer — content, social, paid, CRM operations, and strategy — is anticipated at $9k/mo, starting on or before Jan 1, 2027.

Monthly growth retainer
Content, social, paid, CRM ops, strategy
$9k/mo
starts on/before 1/1/2027
Timeline

One line from kickoff to monthly retainer.

Jul 6, 2026
Phase 1 kickoff
Branding discovery + landing page scoping.
Weeks 1–6
Rebrand + landing page
Logo, guide, voice, and single-page site.
August 2026
Brand reveal + 2 videos
Public launch, data center film, identity film.
Weeks 7–12
Phase 2 build
Full website + collateral + Connectly CRM. Hosting & CRM monthly invoicing begins.
Post-launch
A la carte window
Content, social, paid, and video pulled in as needed.
≤ Jan 1, 2027
Monthly retainer starts
Bundled growth engine goes live.
Next steps

Ready when you are.

  • Approve this proposal in principle
  • 60-minute scoping call to lock Phase 1 branding + landing page
  • Contract and kickoff by July 6, 2026